(last updated November 18, 2011)
If You Acquired a Gillette M3Power Razor Between May 1, 2004 and October 31, 2005,
You May Be Entitled To Benefits From a Proposed Class Action Settlement.
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IMPORTANT DATES & DEADLINES |
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Object to the Proposed Settlement: |
March 4, 2011 |
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Exclude Yourself from the Proposed Settlement: |
March 4, 2011 |
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Final Fairness Hearing: |
March 25, 2011 |
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Submit a Claim: |
May 2, 2011 |
UPDATE: The deadline for
submitting a claim has now passed. Thank you.
UPDATE: For settlement class
members who did not previously submit a claim,
a further opportunity to submit a claim for a free settlement razor
commenced on November 18, 2011, and will continue for 90 days, or until enough
valid claims are submitted so as to exhaust the amount remaining for settlement
benefits, whichever occurs first. To submit your claim, please click here. A link allowing you to submit your claim is also located
on the Gillette
M3Power Razor web page.
UPDATE: For settlement class
members who did not previously submit a claim,
a further opportunity to submit a claim for a free settlement razor
will commence in November 2011, and will continue for 90 days, or until enough valid
claims are submitted so as to exhaust the amount remaining for settlement benefits,
whichever occurs first. A link will be provided on this website, and on the
Gillette M3Power web page, allowing you to submit your claim. Please check
back to this website for further updates.
On March 28, 2011, the Court entered a
judgment granting approval to the settlement. The settlement is now final
and the distribution of settlement benefits to valid claimants will proceed. If
you submitted a claim for a refund, rebate(s) or a replacement razor prior to the
deadline (see above), please be patient. If you are a settlement class member and
did not submit a claim, please note that a
further opportunity to submit a claim for a free settlement razor will be made available.
Please check back to this website for further updates.
There is a proposed settlement with The Gillette Company (“Defendant”) in a class
action lawsuit, In re M3Power Razor System Marketing & Sales Practices Litigation,
Civil Action No. 05-11177. The case is about Gillette’s advertising for the M3Power
Razor.
The lawsuit challenges the accuracy of Gillette’s advertisements for the M3Power
Razor. Plaintiffs claim Gillette’s advertisements that the M3Power Razor “raises
or stimulates hair up and away from the skin” were false and misleading and violated
consumer-related laws in the USA and Canada. In mid-2005, Gillette deleted those
representations from its ads. Gillette denies all the allegations but has agreed
to the proposed settlement to resolve this class action.
The proposed settlement offers benefits (including cash refunds, cash rebates, or
a new Gillette manual men’s razor) to persons in the United States or Canada who
purchased or otherwise acquired for use and not resale an M3Power Razor in the United
States between May 1, 2004 and September 30, 2005, or in Canada between
May 1, 2004 and October 31, 2005, and who submit valid and timely claims.
The Court will hold a Final Fairness Hearing at 2:00 pm on March 25, 2011,
at the United States District Court for the District of Massachusetts, Court Room
No. 1, 1 Courthouse Way, Boston, Massachusetts. At the Final Fairness Hearing, the
Court will consider whether the proposed settlement is fair, reasonable, and adequate.
The Court also will consider Settlement Class Counsel’s request for attorneys’ fees,
costs, and expenses, as well as awards for the Representative Plaintiffs and Named
Plaintiffs. If there are objections, the Court will consider them. After the Final
Fairness Hearing, the Court will decide whether to approve the proposed settlement
and how much to award to Settlement Class Counsel as fees, costs, and expenses,
and how much to award to the Representative Plaintiffs and Named Plaintiffs as incentive
awards. The Final Fairness Hearing may be moved to a different date without additional
notice, so it is a good idea to periodically check this site for updated information.
To ask for a refund, rebate, or replacement razor, you must complete and submit
a claim form, or a written request that contains substantially the same information
as the claim form. All claims must be postmarked by May 2, 2011. Please refer
to Question 11 of the Notice for further instructions.
To exclude yourself from the proposed settlement, you must send a letter or other
written document to the Settlement Administrator by mail saying that you want to
be excluded. You must mail your exclusion request by March 4, 2011. Please refer
to Question 16 of the Notice for further instructions.
If you disagree with any aspect of the proposed settlement, you may express your
views to the Court through a written response to the proposed settlement. You must
object to the proposed settlement in writing, and your written objection must be
postmarked by March 4, 2011. Please refer to Question 19 of the Notice
for further instructions.
This website will be updated periodically. At the left side of the page, you will
find links with additional information on the proposed settlement.